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Inspiring story of a man who changed farmers' lives
August 29, 2008
It took a while, but Bhavarlal found a route to the land. He began trading in agricultural products--tractors, fertilizers, seeds and pesticides. As the business grew, other family members got involved as well.
In 1978 they moved into manufacturing, starting with papain and then plastic pipes. Bhavarlal stumbled into his niche when he saw a drip irrigation system in 1985 at an agricultural trade show in Fresno, California. Handing over the trading business to his family (but retaining the plastics factory), he plowed ahead.
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In his initial attempt to procure technology from Israel, where modern micro-irrigation had been invented, he found no willing partner. He persuaded James Hardie Irrigation of Australia to license its technology, but it took him more than a year to persuade India's hidebound bureaucracy to let him acquire the know-how.
Image: An Indian farmer ploughs a paddy field in the village of Naxalbari near Siliguri. | Photograph: Diptendu Dutta/AFP/Getty Images
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