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The world's 10 most powerful brands

April 25, 2007

9. IBM

International Business Machines Corporation, also called IBM or 'Big Blue', is a multinational computer technology corporation headquartered in Armonk, New York, USA.

Till 2006 it was the world's largest computer company, but has now ceded the top spot to Hewlett-Packard. With over 350,000 employees worldwide, IBM is the largest information technology employer in the world.

The company which became IBM was founded in 1888 as Herman Hollerith and the Tabulating Machine Company. It was incorporated as Computing Tabulating Recording Corporation (CTR) on June 15, 1911, and was listed on the New York Stock Exchange in 1916. IBM adopted its current name in 1924, where it became a Fortune 500 company.

Samuel J Palmisano is IBM chairman & CEO.

The IBM logo in front of the company's headquarters in Seoul, South Korea. Photograph: Chung Sung-Jun/Getty Images
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