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The world's 10 most powerful brands

April 25, 2007

3. Microsoft

Microsoft Corporation is the world's largest software company, with global annual revenue of over $44.28 billion. With a brand value of $54.951 billion, it also is the planet's third most powerful brand.

Bill Gates, the world's richest man, is the executive chairman of the software giant which he co-founded along with Paul Allen in 1975. On June 25, 1981, the company was incorporated. On August 12, 1981, IBM introduced its personal computer with Microsoft's 16-bit operating system, MS-DOS 1.0. On Feb 26, 1986, Microsoft moved to corporate campus in Redmond, Washington, and on March 13, 1986, Microsoft stock went public.

On May 22, 1990, Microsoft launched Windows 3.0.

On November 20, 1985, Microsoft released its first retail version of Microsoft Windows, originally a graphical extension for its MS-DOS operating system.

Gates is equally admired for his insight and criticised for his business tactics.

Steve Ballmer is the company's CEO, while Ray Ozzie is chief software architect. Microsoft employs 76,000 people across 102 countries.

The Microsoft logo at the company's office in Herndon, Virginia. Photograph: Paul J Richards/AFP/Getty Images

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