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New launches

What: Scratch-resistant screen protectors for gadgets

Known as: ScratchGard

Launched by: ScratchGard Overseas

Price: Ranges between Rs 300 and Rs 400.

ScratchGard is available at all major mobile retailers in Bangalore or can be purchased online at www.scratchgard.in

Description: ScratchGard is virtually invisible when installed and is designed to protect the display screen of mobile phones from scratches.

It uses an adhesion technology that enables the protective film to be repeatedly removed, washed and reapplied without leaving any marks on the original screen.

The protector is 99 per cent UV resistant, has strength and extends the life of any display screen of an electronic gadget.

The company has launched over 350 models in India covering all PDA, Smart Phone, mobile and digital camera display screens.

ScratchGard comes custom-designed for practically the entire range of mobile phones available in India, including those offered by Nokia, Sony Ericsson, O2, Samsung, LG, Panasonic and Motorola.

The digital camera range which can use the screen protector includes Sony, Canon, HP, Kodak, Nikon, Olympus as well as Panasonic. The range for video cameras includes those offered by Sony, Canon, Panasonic and HP.

MP3 devices include Apple's IPod as well as Sony's range of MP3 players.

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