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'The challenge for the Indian companies is to go up the value chain'

October 30, 2006
In the book you mention that when it comes to quality, Wipro are like 'religious evangelists.' My question is, if you are so obsessed with quality, does it not affect one's productivity and operational management?

I think if you are constantly making little changes that are hard for people to keep track of that could be a problem. But my sense is that they do a pretty good job of making incremental changes that make sense and that becomes part of the rule book so people quickly adapt them.

My sense is that it is not just change for change's sake -– they are most consistent and they do not interfere with productivity. I do not see that as a problem. I think it is hard for companies to be both obsessed with incremental changes and also be strategic at the same time. That is one of their challenges. They got to get people who think both ways.

Talking about challenges, multinationals like IBM and Accenture are ramping up their operations in India these days. Do you think that poses a challenge for companies like Wipro?

They pose serious challenges to Wipro because as they build their offshore delivery capabilities, they start to get the advantages of low costs plus they have their advantages of their long-term relationships with customers and their business expertise and their domain expertise. So, put together, it is lower price and a high-value package.

The challenge for the Indian companies is to go up the value chain even as their Western competitors gain ground in lower costs and efficiency areas. I think they have been on that path delivering more value this past decade. If you see there is some evidence of their gaining, their becoming top-tier players.

Wipro was named the top-tier player by General Motors. Even the other companies are strong. TCS is very strong. Satyam has been doing some of the most demanding, comprehensive and global implementation work. I see them rising.

The Western giants have been building up their workforce in India recently; still they face challenges. For instance, the revenues of IBM grew only three percent last quarter although they are huge. But the top three Indian companies, their revenues have been growing increasingly around 40 percent and higher plus they are becoming more profitable.

So I would say right now the top Indian players are just clicking. There is no sign of weakening.

Image: Wipro employees lunch at the company offices in Bangalore.

Photograph: Indranil Mukherjee/AFP/Getty Images

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