The Maharashtra Food and Drug Administration has issued a show cause notice to a Pune-based diversified group for putting 'objectionable' label in its bottled mineral water and seized water bottles worth Rs 245,000 from Aurangabad.

The FDA has asked the group Manikchand and Sons to remove the labels with immediate effect, with a warning that the licenses will be suspended if the order was not followed, the new FDA Commissioner A Ramakrishnan said in Mumbai on Friday.

FDA seized bottles of water worth Rs 245,000 from Aurangabad on Thursday and a show cause notice was issued to the company by the licencing authority at Pune for its 'objectionable claims,' under the Prevention of Food Adulteration Act, Ramakrishnan said.

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The Joint Commissioner R U Konnur, who is handling the case said they cannot claim such fact on their labeled bottled water 'Oxy-rich' which was bound to 'misguide' the people.

According to the Act, "no claim concerning medicinal, preventing, alleviating or curative shall be made in respect of the property of the product," he said, adding that "claims of other beneficial effect related to health of the consumer cannot be made."

Ramakrishnan said the company should go for simple labelling and nothing beyond bottled drinking water.