Bollywood actor Salman Khan is the new brand ambassador for Red Tape shoes. He launched the new range of Red Tape, the flagship brand of shoes from Mirza Tanners Limited, in Mumbai recently.

Speaking on the occasion, Rashid Mirza, managing director, Red Tape said, "We see great synergy between Salman Khan and Red Tape, since both are fashion icons in their own right. This year we also intend to double our advertising spends in comparison to last year. In the fast growing, high-end fashion footwear segment, we are looking at aggressively capturing a larger chunk of market share by placing innovative products and catering to 'fashion for feet.'

The Red Tape brand is synonymous with glamour, fashion and style and is already the largest selling fashion footwear brand for men in the country, he said.

The latest Red Tape shoe collection is categorised into three ranges: high-fashion formals for party-wear, casual and leisure wear, semi-formals and sandals.

The entire collection has been designed in the company's design studios in the United Kingdom and Italy. All Red Tape products, said a media release from the company, are manufactured using the best hides imported from Europe.