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Ford launches new variants of Ikon
August 11, 2004
Ford India on Wednesday launched a new line of its mid-size 'Ikon' model adding two new variants 'LXi' and 'EXi' and improved versions of the existing 'ZXi' and 'Flair' as part of efforts to increase market share.
"With Ford Ikon sales growing by 50 per cent over last year and the Ford India plant moving onto a second production shift, we are in a position to offer an all new line-up of the Ikon. The new line-up will propel us to lead in the high growth mid-size segment," company managing director David Friedman said in New Delhi.
The company is also moving to a second production shift for the Ikon at its manufacturing unit near Chennai to support the growing volumes and for the new variants, he said.
Prices for the new variants start at Rs 449,000 for the 'LXi' model to Rs 659,000 for the new 'ZXi' model.
Increasing number of people are upgrading from small cars to mid-size cars and the new line-up offers them an opportunity to shift to the higher segment, Ford India vice-president, (marketing), Vinay Piparsania, said.
Managing Director and President Ford India David Friedman poses with an upgraded Ford Ikon car
Photograph: Indranil Mukherjee/AFP/Getty Images
Press Trust of India