Samsung, an official sponsor of the Athens Olympic Games, launched its 'Olympic Series' Mobile Phones on August 5.

All three models in the series -- SGH D410, SGH E800 and SGH E810 -- are high-end slide phones packed with a host of innovative features.

While D-410 (right), priced at Rs 19,500, is Samsung's first slide phone product, the E 800 is the first phone in the world to incorporate technology to cut off ambient noise. The E 810 has 180-degree rotating camera with video and flash.

The prices of the E800 and E810 were not revealed, but sources say they are likely to be in the Rs 19,000-20,000 range too.

The D410 has a 2-inch wide screen, 262K colour TFT (thin-film transistor) LCD (liquid crystal display), high-resolution screen and a built in VGA (video graphics array) camera. The D410 has an email storage capacity of 1 MB. Further, the D410 offers a choice of 64–chord polyphonic melodies.

The E800, has a high- resolution 65K colour TFT LCD and a photo CLIP feature.

The E810 - is a compact and stylishly designed phone with a 128*160 pixels TFT LCD.

The D410 will be available at all Samsung Mobile Privileged Partners, Samsung DigitAll Home outlets and leading telecom/electronic retail stores. The other two models would be available shortly as the Olympic games progress.

Announcing the launch, Kunal Ahooja, vice president (telecom), SIEL said, "Samsung has always had a strong association with the Olympics and we are constantly looking for ways to celebrate this sporting event. Hence the idea of launching an Olympics Series of mobile phones, to celebrate the spirit of the Olympics."