Product: Nerolac -- Slogan: Yeh rang hai jo har ek zindagi ko choota hai
Ad agency: FCB-Ulka

Nerolac Paints, the Rs 800 crore subsidiary of Kansai Paints of Japan, has roped in Bollywood superstar Amitabh Bachchan to endorse its products.

The ad campaign (click here to check out the ad) has Big B interacting with a cross-section of people and promoting Nerolac. It is, like Big B's other deals, said to be a multi-crore-rupee deal.

Bachchan has many endorsement deals under his belt. He's struck a Rs 8-crore deal with healthcare major Dabur, a Rs 10 crore deal to promote ICICI products, a Rs 5 crore deal with Parker pens. He is also endorsing Reid & Taylor suits and Maruti Udyog's Versa.

Watch out for Sports Celebrity Endorsements next week.

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Also Read: How Amitabh was tricked!