Karsanbhai Patel, Chairman of Nirma Ltd, has carved an enviable niche for himself in the world of Indian entrepreneurship. And with a net worth of Rs 2,169 crore ($480 million), he is the ninth richest amongst Indians.
A quarter of a century after he changed the clothes-washing habits of the country, Karsanbhai Patel continues to be India Inc's favourite case study, says Business Standard.
A chemist, who manufactured detergents at home in Ahmedabad in 1969, worked from his backyard which developed into a soap factory, cycled to retail outlets and hawked his brand at one-fourth of the price of similar products then available. At Rs 6, Nirma, named after his daughter, was the cheapest detergent available.
By the late 1980s, Nirma had become one of the world's largest-selling detergent powders.
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