Tata group flagship Tata Iron and Steel Company is targetting a turnover of about Rs 2,000 crore (Rs 20 billion) in the current fiscal from its branded products, including the cold rolled steel product Tata Steelium launched on Tuesday.

"We should be able to touch Rs 2,000 crore (Rs 20 billion) this year from the sale of the branded products, including Steelium," Ramesh Mani, chief (sales) flat products, told reporters in New Delhi.

He said that the branded flat products had contributed about Rs 450 crore (Rs 4.50 billion) to the total turnover of the company, where as total sales from the branded products stood at about Rs 850 crore (Rs 8.50 billion).

The company is looking at 40 per cent of its turnover to come from the branded products in the next three years, he said.

The unbranded products contributed 85 per cent to its turnover of Rs 8721.32 crore (Rs 87.21 billion) in 2002-03.

Apart from Steelium, TISCO has other branded products like Shakti and Tiscon for rebar and galvanised carbon sheet.

Stating that the response to branded products was good, Mani said the company would also explore the exports market (for branded products) by October.

The premium charged by the company for Steelium, which is the first cold rolled steel product globally, was in the range of Rs 500-1000 per tonne.