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TAKING THE FIZZ OUT OF COLAs: With soft drink consumption dropping -- as people kept off them following a report that they contained pesticides -- sales of other 'traditional' drinks - like lemon water and lassi -- increased.

A young Indian street vendor fills a bottle with cold lemon water in Calcutta on August 12, making the most of the opportunity.

Many health awareness groups began to promote lemon water, green coconut water and lassi as a healthy alternative to soft drinks.

The Cola Row: Complete Coverage

Photo: DESHAKALYAN CHOWDHURY/AFP/Getty Images

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