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TROUBLED CEOs: In a rare event, rival cola giants Pepsi and Coke joined hands to counter the CSE charges.

No sooner was the CSE report released on August 5 than PepsiCo India CEO Rajiv Bakshi (left) and Coca-Cola India President Sanjeev Gupta held a joint press conference to dub the charges 'baseless.'

They threatened legal action against CSE and demanded that independent tests be conducted.

Meanwhile, protests raged on…

The Cola Row: Complete Coverage

Photo: PRAKASH SINGH/AFP/Getty Images

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