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Borland targets India to market e-business tools

Fakir Chand in Bangalore

Borland Software Corporation, the US-based global leader in e-business implementation tools, has set its sights on the Indian sub-continent to market its products and solutions for developing, deploying, and managing mission critical applications of e-enterprises.

The $270-million Nasdaq-listed company has set up its wholly-owned Indian subsidiary in Bangalore last month to provide sales and service support to its growing number of customers in the run up to opening its software developing center for improvising its existing range of technologies and products.

Though Borland Asia-Pacific vice-president Ray Bradbery did not disclose the company's investment plans in India, he told rediff.com on Tuesday that Borland India Ltd would enter into partnerships with some of the leading Indian IT developers to facilitate the migration of end users to the Internet.

"Leading IT companies like Infosys, Wipro, and TCS are using our e-business platforms to develop and deploy Java applications using extensible markup language for end-users in the areas of financial services, manufacturing, telecommunications, retail, transport, and government," Bradbery stated.

As a leading provider of Internet access infrastructure and application development tools and services for all major platforms, including Linux, Borland is a choice vendor for e-business solutions providers, developers, and system integrators who need to be globally competitive.

Within a week of its global launch, Borland has chosen Bangalore and India in the Asia-Pacific region to unleash the latest version of its Delphi and JBuilder for providing the right kind of web services development environment.

"The new Delphi version6 will help developers and integrators to develop and deploy applications using XML and simple object access protocol-based web technologies, whereas JBuilder version5 will allow enterprise developers to deploy e-business applications from their choice of operating systems," Bradbery affirmed.

Keeping in pace with the latest emerging industry standards, developers and end users need to quickly move business applications to open standards. Borland's new tools make web services applications powerful and easy to design their products customised to their requirements.

For instance, Delhphi6 includes BizSnap, WebSnap, and DataSnap to help end users build server-side and client-side applications that support web services specifications. It is designed to enable faster time-to-market by simplifying B2B integration.

According to Borland India director Ajay Mohan, the increased use of the Internet and the growth of Web services are driving the demand for data interchange that is open and extensible.

"We have enabled Jbuilder5 to give our clients the best-of-breed technology for building dynamic e-business applications," he added.

Bradbery said the company was also diversifying into ASP and DSP (development service provider) to offer its clients greater technology expertise. "We have recently acquired Bedouin Inc in the US as it provides such services using the Internet as a delivery mechanism.

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