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India's first private FM radio to start on July 3

The first private FM Radio service in the country is likely to be launched on July 3 in Bangalore by Mittals' Music Broadcast.

Music Broadcast, which had earlier scheduled the launch on June 29, still needs some permission and has to work out certain details, sources in Star TV network said on Wednesday.

However, it is now slated to go air on July three, they said.

As per the initial plan, the service was to be inaugurated by Information and Broadcasting Minister Sushma Swaraj, who will be in Bangalore for the first meeting of the organising committee of the International Film Festival of India to be held in the city in October.

"We would have liked the minister to inaugurate it but unfortunately we are not ready," the sources at Star TV, which will provide content to the proposed radio service said.

Music Broadcast had also conveyed its keenness to Swaraj about launching its operations in Delhi, Bombay and Lucknow.

Rupert Murdoch controlled Star, which was in the eye of a storm for alleged back-door entry into FM Radio, will be providing content, advertisement, marketing and sales services to Music Broadcast, the license holder for the FM operations.

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