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June 8, 2001
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SAP to invest $125 million in Indian lab

Pradeep Gooptu & Rajorshi Biswas

SAP India, the wholly-owned subsidiary of collaborative e-business solutions firm SAP AG, Germany, has emerged as one of the fastest growing subsidiaries worldwide. SAP AG is planning to invest up to $125 million in one of its five software labs in Bangalore, according to Krishnendu Datta, director, SBU -Consumer Industries, SAP Asia Pte Ltd.

"SAP AG is planning a global rollout of a series of new initiatives through its wholly-owned subsidiaries like SAP Portal, SAP Market and SAP Hosting, during the year, aimed at consolidating its market," Datta said. SAP India will scale up its workforce from the present 400 to around 600.

"SAP India currently has a 58 per cent marketshare with a client base of 255 including large corporate houses and firms like Reliance, Tata Steel, ITC Ltd, Colgate Palmolive (India) Ltd to small and medium enterprises like Marico, Onida (MIRC Electronics)," Datta said.

Currently, SAP AG has a global marketshare of over 30 per cent in the enterprise resource planning sector. The Asia-Pacific sector market size is around $1 billion with Japan leading the market. The Indian operations of SAP is estimated to contribute around 15 per cent of the revenues from the region.

"The implementation time for SAP packages have come down by almost 50 per cent in the past one year through better skill resourcing. SAP, in line with its global strategy, is well into targeting the small and medium enterprises," he said. Nearly 40 per cent of SAP India's clients are SMEs, he said.

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