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August 3, 2001
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Money > Business Headlines > Report August 3, 2001 |
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Hero Honda dethrones Bajaj as 2-wheeler kingPartha Ghosh & Bhupesh Bhandari Hero Honda has dethroned Bajaj as the largest two-wheeler company in the country. During the first four months of the current financial year, Hero Honda has sold 4,10,175 motorcycles, while Bajaj Auto, along with group company Maharashtra Scooters, has sold 3,70,986 two-wheelers including motorcycles, scooters and mopeds. At the end of the last financial year 2000-01, Hero Honda had come very close to piping Bajaj to the leader's post. However at the end, its two-wheeler sales fell some 30,000 units short of Bajaj. While Hero Honda had sold 1.02 million motorcycles during the year, Bajaj had sold 1.05 million two-wheelers. In the first four months of the ongoing year, however, it has stolen a march over Bajaj. Right from the beginning of the year, Hero Honda, a 26:26 joint venture between Honda of Japan and the Munjals, has been outperforming Bajaj. The sale of its motorcycles was more (96,672) than Bajaj's cumulative two-wheeler sales (93,685) in the first month of the financial year. Thereafter, there has been no looking back for Hero Honda. In May, it sold 1,05,099 motorcycles, 5,000 more units than Bajaj Auto's cumulative sale of 1,00,099 units. In June, Hero Honda sold 1,05,159 units against Bajaj Auto's cumulative 83,947 units. In July, it sold 1,03,245 units in the month against Bajaj Auto's cumulative sale of 93,255 units. Splendour continues to be the best-selling model in the Hero Honda stables, accounting for almost 50 per cent of the company's total sales. The company has been touting it as the largest selling motorcycle model in the world. The other motorcycles in the company's portfolio include: CD100, CD100SS, CBZ, Passion and Joy. The last two have been the latest additions to the portfolio. While the unique selling proposition of Passion is its looks ("born in a studio, not in a factory," says the slugline to its advertisement), Joy has been positioned as a utility bike with a round headlight. Bajaj Auto, on the other hand, is the market leader in scooters with brands like Chetak and Legend. For motorcycles, it has a technical tie up with Kawasaki of Japan. Its motorcycle portfolio comprises of Boxer, Acer, Calibre, Pulsar and Eliminator. Powered by YOU MAY ALSO WANT TO READ:
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