In its blind imitation of lines from Western rock and rap, Hindi is unapologetic. Bollywood is all-conquering and a good part of its viewership is abroad. So the director and the songwriter now have to cast their net wider.
The non-resident Indian would love dances in the disco. He would love the imitation of rap numbers. Bhangra-rap has already made its presence felt, and the large number of Punjabi viewers in the US and UK took all this as a tribute to their growing influence in determining the content of Bollywood films. In all this English lines played a part.
The English does not easily segue into the Hindi lines, as we see in the party number. But who cares? The English makes known the movie's ambition, and the front-bencher gets the chance to see a sexy number -- cleavage, legs and all that. He does not complain. So when the lady sings, Let's Party Tonight, none of them think the film is going to take a political turn and a new party going to be launched to counter the Samajwadi Party in Uttar Pradesh.
Image: English is increasingly finding popular place in Bollywood fare, as can be seen in Nikhil Advani's Salaam-E-Ishq.
Also read: The odds were against India
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