Nokia Lumia 720 and Lumia 520: First impressions

These latest additions to the Nokia Lumia series offers superb features for the youth for a price of Rs 20,000 and 10,500 respectively, writes Aditya Gidh

After a lot of speculation and hype online, Nokia has finally launched another set of Lumia series devices: The Lumia 720 and Lumia 520.

These innovations will bring a unique blend of technologies and high-end experiences to smartphone consumers across the country. The peculiarity of the Nokia Lumia involves a powerful camera and other navigation options.

Additionally, it possesses an integrated entertainment and social experience hopping on to Windows Phone 8.

Courtesy: TechFreakStuff.com

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The characteristic features of Nokia 520 involve the mix of fun and exciting smartphone experience. It is customarily built as a highly immersive and affordable smartphone which provides the important functionalities for the youth and may cost Rs 10,500.

The targeted audience are the younger lot, so the implementation focus isn't solely on the innovation aspects.

However, Nokia Lumia 720 and Nokia Lumia 520 are functionally based on the core components of design, inspiration, colour, craft, simplicity and material -- which bring together gorgeous design and great functionality.

The two Lumias were unveiled by Nikki Barton, VP, Smart Devices, UX Design, Nokia and Masaba Gupta, the young and renowned fashion designer, who laid significant emphasis on the role of design in conceptualising an innovation.

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Nokia Lumia 720

Possessing an award-winning unibody design, this specific device is powered by the Qualcomm Snapdragon S4 Plus mobile processor that has been optimised for the Windows Phone 8 experience. Also, the highly responsive curved 4.3" Clear Black Display additionally with the super sensitive touch results in an innovative lamination process for wider viewing angles.

Furthermore, the functionalities enhance the clarity in bright conditions due to the various software enhancements. The smartphone facilitates a rich entertainment experience with features that include Nokia Music, the HERE location suite, and the additional option of wireless charging with the snap-on wireless charging cover that is available.

The Lumia 720 is expected to retail at Rs 20,000 in India.

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In addition, the device also delivers a high-end camera performance at a mid-range price point. Assisted with a large f/1.9 aperture and exclusive Carl Zeiss optics, the resultant functionalities are designed to deliver bright, sharp and clear pictures at any time of the day or night.

Plus the available HD-quality 1.3 megapixel wide angle lens is perfect for assisting during the progress of taking group portraits with friends or making video calls. In conjunction with powerful hardware and Nokia digital camera lenses, notably Cinemagraph, Smart Shoot and Glam Me, the new revelation Nokia Lumia 720 makes it easy to capture and share stunning pictures.

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Nokia Lumia 720 comes together with the respective HERE suite of applications, including the HERE Maps, HERE Drive for free turn by turn navigation and HERE Transit. In addition to the available features, Nokia Music also offers unlimited music streaming, which is free of adverts or subscription charges. In like manner the device includes a fantastic ability to download the playlists for offline listening.

Facilitated with NFC connectivity, music on the device can easily be streamed from the Nokia Lumia 720 directly to NFC enabled accessories. These include the JBL PlayUp portable speaker, or by as easily as tapping the two devices together.

The smartphone is available in 5 eye-catching colours which notably are yellow, red, cyan, white, and black. This device will be available in the market by mid-April.

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Nokia Lumia 520

This device is the most affordable Windows Phone 8 smartphone in the Lumia series with a rich set of innovative collaborations taken from the Nokia Lumia 920 and Nokia Lumia 820. Employed with Windows Phone 8, this smartphone boosts many features from its higher end models. These specifically include the same digital camera lenses, as well as maps and navigation from HERE, free music streaming. Also, presented is a 4-inch super sensitive touchscreen for a highly immersible smartphone experience.

The facilitation of the digital camera lenses aids in transforming the 5-megapixel autofocus camera to capture pictures and share memories in an altogether fun way. Furthermore, the Cinemagraph adds motion to still images which then can be shared on Facebook, Twitter or via e-mail.

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Smart Shoot lets people provides the assistance for a perfect group picture. This is facilitated by helping along the course by taking multiple images. Subsequent to this operation, the user can later select the best facial expressions from each, or even remove people from the shot. Additionally, the easy to use Panorama lens captures super-wide-angled photos to take in more of the scene.

Nokia Lumia 520 also provides a sensational personal smartphone experience. Pinning playlists, HERE routes, Web-pages and documents direct to the Start Screen as Live Tiles is like child's play on the handset. This helps further in the quest for accessing your favourite content, and the PeopleHub aids in bringing all social media notifications and messages into one convenient location. Thus, Windows Phone 8 makes Nokia newest innovation one of the most powerful smartphones at this price point.

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Along with an 8GB mass memory and expandable 64GB memory slot, Nokia Lumia 520 also allows a plethora of storage options.

Nokia Lumia 520 is available in yellow, red, cyan, white, and black. Moreover this is available with changeable shells. The phone will be available in the market in early April.

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