What India Craves For

Quick commerce major Zepto on Friday released its year-end report, 2024 Unpacked With Zepto, showcasing how users are choosing instant delivery platforms for everything, from snacks to stationary and self-care essentials.

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WHEN YOUR CART TELLS A STORY

- Unique orders by individual users

- Bengaluru: 5,544 curd pouches

- Hyderabad: 217 ENO packets

- Chennai: 481 condoms; 5,234 quantities of pet food; 481 watermelons

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ODD TIME CRAVINGS

- Snacks, stationery, and self-care essentials topped midnight shopping list.

- 20 million snacks ordered between 12 and 4 am.

- 85,000 stationery orders placed late at night.

- Mumbai ordered 3.1 mn snacks between 12 and 4 am; Bengaluru ordered 28,000 massagers.

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FAST & FURIOUS

Zepto made its fastest delivery in 25 seconds and covered 340 mn km in 2024.

Dado Ruvic/Illustration/Reuters

WEIRD COMBOS

- Dumbbells + Samosas.

- Momos + Chocolate syrup.

- Knives + Dettol.

- Pooja essentials + Tonic water.

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