Ferrari, the famed Italian maker of coveted cars, unveil their debut clothing collection.
IMAGE: Ferrari Style's Creative Director Rocco lannone was behind the brand's new luxury fashion concept.
The collection featured multi-functional garments in fluid fabrics, primary colours and bold aesthetics.
Photograph: Vittorio Zunino Celotto/Getty Images
IMAGE: Russian model Natalia Vodianova walks the runway.
Photograph: Vittorio Zunino Celotto/Getty Images
IMAGE: The garments are designed to fit a new generation.
Photograph: Vittorio Zunino Celotto/Getty Images
IMAGE: According to Ferrari, 'It's two pursuits stemming from the same root: Cars and fashion.'
If you take a closer look, you'll spot the models walking down the factory's assembly line.
Photograph: Remo Casilli/Reuters
IMAGE: The Ferrari logo was prominent in most garments.
The brand would like to see their clothing as 'the merge of material, design and function'.
Photograph: Vittorio Zunino Celotto/Getty Images
IMAGE: A model showcases a bright red jacket from the collection.
Photograph: Vittorio Zunino Celotto/Getty Images
IMAGE: Don't miss the famous Ferrari symbol of the Prancing Horse on the model's skirt.
Motifs that recall Ferrari's unique legacy are embedded in each look.
Photograph: Vittorio Zunino Celotto/Getty Images
Concept: Hitesh Harisinghani/Rediff.com