How did you start working with MTV?
Rajeev: It's been quite a ride. Raghu and I are both college drop-outs. We quit when I flunked twice. We're very close and hardly had any separate friends, so in college our parents encouraged us to take different courses so we could make individual friends. But then when I flunked, we both decided to drop out. Our father was quite worried -- in fact, he was thinking of opening a shop for us. Then I worked with TV 18, and then MTV when they re-launched in India and wanted indigenous programming.
After that I did a year of radio but the satellite was never launched, so then I did a stint with Channel V. After that I worked with a production house called Miditech, and ended up producing some shows for MTV. Then I tried my hand at ads and Raghu had joined MTV. By this time, we were missing one another, so I decided to join MTV too. Now I've quit MTV and am working as the Creative Director of Colosceum Media, which does shows for various channels. Raghu and I still manage to find ways to work together, like now we're going to do a show called Splitsvilla (Season Two) together.
Raghu: My stint with MTV began in 1996 with this talk show called Get a Voice. I was a trainee in a production house called TV18. Over the years, though Rajeev and I worked in different production houses, we ended up being involved in shows for MTV.
Actually, I once quit my job in Delhi and came to Mumbai saying that I wanted to work for MTV, but they rejected me! So that was that. I couldn't understand it (laughs).
So then I did odd jobs here and there -- worked with the BBC for an AIDS awareness show, which is when I heard that a show called Roadies is being planned. And it's about bikes and travel.
Next thing I know, I get a call saying, 'Hey man, do you wanna come make this show?'
Why was it decided to get Rajeev on Roadies?
Raghu: To begin with, I was very against the auditions being telecast. Because then people come prepared, trying to portray themselves as certain 'types', but then if they sit back through the show, what value is that? Do you understand how difficult it makes my job?
So every year we will change the game and up the stakes somehow to catch people off guard. This year, the time had come for something drastic because Roadies Five was a great success. It was Rannvijay Singh's (the winner of Season One, and host of Roadies now) idea to bring Rajeev on. And only Roadies can have this twist, no? Nobody else can -- you can get Shah Rukh Khan but you can't get his twin brother!
Rajeev: See, twins always work. The idea of putting us together was always in people's heads. I was always part of the Roadies selection process, but from behind the scenes. At that time, we felt that my being there would be a distraction. Roadies is Raghu's show. Then, when it became popular, Rannvijay suggested that the time was right to introduce me as well.
Also, MTV has launched a marketing initiative called Roadies Cheat Code, which helps people to crack the auditions. So we had to find something new to change our game. People had started seeing patterns, and we needed to shake things up a bit. The trick was to bring me in, instead of Nikhil (Chinappa). He is still very much part of the show, but not on air.
Caption: Ashutosh Kaushik, the winner of Roadies' Season Five went on to win reality show Bigg Boss 2 and Rs 1 crore by way of prize money.
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