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Branding
April 30, 2009
All consoles in India are commonly referred to as 'play stations', such is the strength of Sony's brand here. In comparison, the Zeebo is an unknown entity. Even the Xbox 360, which came to India with a huge marketing push, soon lost its way, and is already being outsold by the PS3, which launched here six months later. With the Zeebo targeting the masses rather than gamers, it is going to be very hard for a retailer to sell a console that costs significantly more than the mighty PlayStation 2 with a game catalogue that is only a fraction of the size of its competitor. And with Sony upping the ante with localised content, the Zeebo may just find itself in a tough spot.
Regardless of how the Zeebo does here, it is nice to see a console manufacturer looking at India as one of its primary markets. If only they had looked at the Indian gaming market a little more closely, they would realise that the factors that they are banking on the most to move units -- price and anti-piracy (through digital distribution) -- will actually turn out to be their product's biggest drawbacks.
Also see: Review: Pure is all about having fun
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