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Digital distribution
April 30, 2009
It just doesn't work here. In India, buyers are most comfortable exchanging cash over a store counter. Online shopping has failed to really pick up in India, and even the well-educated are wary of buying products and content over the big bad internet. The same will probably hold true for game purchases for the Zeebo, which uses the wireless 3G network. It's going to be very hard for a retailer to explain to a working-class parent why his store has the console for sale, but no games on store shelves to go with it. Another drawback is also, as I mentioned earlier, the fact that you only own the game as long as it resides on your Zeebo's storage drive. And even if the digital distribution model does find takers, the biggest roadblock here is that 3G networks aren't even available in India yet, so there's a lot of uncertainty where that's concerned.
Also see: Review: Need for Speed: Undercover
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