And not content with just adding colours -- red, black and white -– the manufacturers have designed these with sleek rounded corners and a textured, non-slip rugged protective case.

Light and easy to carry, these do not even require a power adapter -- power is drawn through the USB port.

It is pre-loaded with an easy-to-set-up, customisable WD Sync software, enabling users to search their drive, manage their photos and to run simplified web searches with included Google software.