Search:



The Web

Rediff




HOME
NEWS
BUSINESS
GET AHEAD
CRICKET
MOVIES
SPORTS
SHOPPING
MATCHMAKER
MOBILE
RINGTONES
BLOGS
JOBS | CARS



   Box Office   Columns   Bollywood News   Interviews   Reviews   Hollywood News   Slide Shows   First Look   Specials   Newsletters   XML  What's this?


Home > Movies > Features

Amisha supports PETA

rediff Entertainment Bureau | September 28, 2004 16:16 IST

Amisha Patel lies cowering and cramped in a barren concrete cell, accompanied by the words 'Zoos are pitiful prisons – Let animals live free!'

The new ad for People for the Ethical Treatment of Animals -- PETA -- focuses attention on the plight of animals imprisoned in zoos.

Ace photographer Ashok Salian and designer Anna Singh further contributed to this effort.

'George Washington, Nelson Mandela, Mahatma Gandhi -- we had them. Animals don't; they need us. Let's fight for their freedom,' says Amisha. 'Animals in zoos are robbed of their most precious possessions -- dignity, freedom and independence.'

Denied their natural surroundings, animals in India's 165 zoos die at an exceedingly high rate, years -- and even decades -- short of their life expectancies. PETA's strategy is to educate people on the cruelty behind zoos, and work with zoo authorities to ensure the animals' basic rights.

PETA has always found high-profile endorsements for its campaign to reform the country's zoos.

In 2002, actor Rahul Dev posed for the 'Imprisoned Cheetah' ad, wearing little more than body-painted spots. In February, sitarist Anoushka Shankar performed exclusively to raise awareness for PETA.

Other celebrities espousing PETA's cause in the past include Yana Gupta and Shilpa Shetty.



Article Tools
Email this article
Top emailed links
Print this article
Write us a letter
Discuss this article



















HOME
NEWS
BUSINESS
GET AHEAD
CRICKET
MOVIES
SPORTS
SHOPPING
MATCHMAKER
MOBILE
RINGTONES
BLOGS
JOBS | CARS
Copyright © 2004 rediff.com India Limited. All Rights Reserved.