Kapoor & Kaushik have tied up with Egmont Imagination India to create and launch a range of products for the film. This consists of a Kiddie's Kit that comprises a graphic novel, mask book and giant colouring book. A comic book based on the film will also be released.

Filmmaker Subash Ghai's Mukta Arts will also release an interactive film music CD Rom with songs from the film.

Badhaai Ho Badhaai hits theatres on May 24, 2002.