The 2019 World Cup live coverage reached a global cumulative average audience of 1.6 billion viewers.
The 2019 World Cup was the most watched ICC event ever, with a global cumulative average audience of 1.6 billion for live coverage, a 38% increase over the 2015 edition and a unique broadcast audience of 706 million viewers, demonstrating the phenomenal reach and power of live cricket around the world.
The event also recorded a 42% increase in average time watched per unique viewer in comparison to the 2015 edition.
Emphasising cricket’s continued appeal, the 706 million unique audience was a 22% increase compared to that of the 2015 World Cup. 41% of the audience were women, whilst 32% of the 706 million were aged 18 to 34 years old.
Fans watched the Cricket World Cup for a longer amount of time than ever before, with the event amassing a record 13.7 billion global viewing hours. This is a record for an ICC event seeing an 18% increase from the 2011 Cricket World Cup and 72% increase from the 2015 event.
The most watched match of the 2019 World Cup globally was the high-profile clash between India and Pakistan with 273 million unique viewers tuning into linear TV coverage with over another 50 million digital-only viewers.
"These quite astounding numbers demonstrate the power of live cricket to connect and engage more deeply with diverse audiences around the world. The theatre and drama of live cricket is compelling and the added jeopardy of tournament cricket enables our sport to cut through and aggregate audiences like never before even in our increasingly fragmented world," ICC Chief Executive Manu Sawhney said.
This was the most widely available ICC event in history as more than 20,000 hours of live action, repeats and highlights coverage was carried by 25 broadcast partners across more than 200 territories.
Locally in participating countries the 2019 World Cup also demonstrated the scale cricket has to engage fans in a number of markets. In the host country, the tournament reached a unique audience of 24 million across live and highlights coverage with the final becoming the most watched game of cricket in the United Kingdom.
A unique audience of 15.4 million witnessed the most exciting final in Cricket World Cup history via Sky Sports, Sky, Channel 4 and More 4, peaking with 8.92m unique viewers at 19:29 at the start of the historic Super Over. This is the highest ever peak for a cricket match on record for UK television audiences.
The Final also received the highest viewing hours for a live cricket match on UK record with 36.6 million.
India led the way with the consumption of live matches on digital platforms with Hotstar reporting a world record for the highest ever concurrent viewership of a live stream with 25.3 million viewers during the India vs New Zealand semi-final.
The most watched match in India was India against Pakistan which had a unique TV audience of 233 million from the 273 million unique viewers that had tuned in globally. The tournament reach within India was 545 million across TV and digital platforms.
In Australia an overall audience of 6.1 million watched the World Cup with the most watched match the semi-final played between Australia and England with 2.1 million unique viewers.
There were more fans watching the 2019 edition compared to the previous World Cup in Pakistan with a 37% increase, Bangladesh saw 35% more fans watching and in Sri Lanka the figures were up 11% on 2015, reaching a unique audience of over 100 million.
