The Board of Control for Cricket in India (BCCI) on Saturday, announced Dream11 as Team India’s lead sponsor.
The fantasy sports gaming platform has signed a three-year sponsorship deal with the BCCI.
Financial details of the deal were not released. Dream11 replaces Byju's as lead sponsor, after the BCCI's contract with the education technology firm ended in March.
Dream11 will be seen on Team India jerseys starting from the Test series against the West Indies, the team’s first assignment in the ICC World Test Championship 2023-25 cycle.
Commenting on the partnership, Mr Roger Binny, BCCI President said, “I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength. It is a direct testament to the trust, value, potential and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience.”
Earlier this year, Adidas came on board as India's kit sponsors in a deal until March 2028.
In case of principal jersey sponsors, the money given for every bilateral fixture where the sponsors name is in the middle of the shirt is three times more compared to what it pays for an ICC fixture where the centre of the jersey carries the country name and sponsors logo doesn't get a vantage positioning.
India's tour to the Caribbean commences with the opening Test, starting on July 12.
