With the IPL, the broadcaster found the ideal platform to garner eyeballs, the advertisers were exposed to a whole new ball-game while the cricketers earned exorbitant amounts of money. And, of course, Modi was the man pulling all the strings behind the scenes.

Some call him an eccentric genius, a man who is determined to leave an inedible mark on the world of cricket. Former England captain Michael Atherton called him "the most ruthless man in world cricket". While the BCCI always was a money-spinning machine, under Modi it has become a monster which dwarfs every other sport in the country by a mile.