Photographs: Amit Dave/Reuters.
Ram Soni wants to send a message about the dangers of tobacco, a common ingredient in paan, through his jail cell-themed shop decorated with hangman's nooses in the Ahmedabad.
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Unique idea: This shop has a jail theme!
Photographs: Amit Dave/Reuters.
Soni offers a Rs 2 discount to customers who choose a tobacco-free version.
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Unique idea: This shop has a jail theme!
Photographs: Amit Dave/Reuters.
Ram Soni sells paan for Rs 5-25 per piece.
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Unique idea: This shop has a jail theme!
Photographs: Amit Dave/Reuters.
Owner Ram Soni shows a paan at his jail cell-themed shop decorated with hangman's nooses.
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Unique idea: This shop has a jail theme!
Photographs: Amit Dave/Reuters.
Ram Soni smiles as he prepares paan, a betel nut-based chewable stimulant, at his jail cell-themed shop in Ahmedabad.
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Unique idea: This shop has a jail theme
Photographs: Amit Dave/Reuters.
With a unique theme, Ram Soni attracts cutomers to his shop in Ahmedabad.
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Unique idea: This shop has a jail theme!
Photographs: Amit Dave/Reuters.
Highlighting the dangers with this unique theme, Ram Soni hopes to curb the use of tobacco.
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