Photographs: Pichi Chuang/Reuters
While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind, according to 24/7 Wall St.
Let's take a look at some beers that are struggling to retain customers.
Source: 24/7 Wall St
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Beers that have lost the fizz and market
Image: A waitress serves beers during the opening ceremony of the Oktoberfest in Munich, Germany.Photographs: Pawel Kopczynski/Reuters
Michelob
Sales loss: 72.0 per cent
Brewer: Anheuser-Busch InBev
Barrels sold: 140,000
Overall rank in loss: 1
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Beers that have lost the fizz and market
Image: A England fan holds a glass of beer in the centre of Lisbon, Piortugal.Photographs: Gil Cohen Magen/Reuters
Michelob Light
Sales loss: 66.3 per cent
Brewer: Anheuser-Busch InBev
Barrels sold: 425,000
Overall rank in loss: 2
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Beers that have lost the fizz and market
Image: Jin Songhao drinks beer as he sits in snow during a cold endurance performance in Yanji, Jilin province. Jin set the Guinness record for the longest time spent in direct full body contact with snow with a time of 46 minutes and seven seconds.Photographs: Stringer/Reuters
Budweiser Select
Sales loss: 60.8 per cent
Brewer: Anheuser-Busch InBev
Barrels sold: 775,000
Overall rank in loss: 3
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Beers that have lost the fizz and market
Image: A bartender serves a beer at a bar in Kuala Lumpur, Malaysia.Photographs: David Loh/Reuters
Milwaukee's Best
Sales loss: 57.1 per cent
Brewer: MillerCoors
Barrels sold: 750,000
Overall rank in loss: 4
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Beers that have lost the fizz and market
Image: Revellers drink beer during the Pohoda music festival at Trencin airport, 130km north of Bratislava, Slovakia.Photographs: Radovan Stoklasa /Reuters
Old Milwaukee
Sales loss: 52.8 per cent
Brewer: Pabst Brewing Company
Barrels sold: 460,000
Overall rank in loss: 5
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Beers that have lost the fizz and market
Image: A Bayern Munich supporter drinks beer in downtown Munich Germany.Photographs: Guido Krzikowski/Reuters
Miller Genuine Draft
Sales loss: 52.3 per cent
Brewer: MillerCoors
Barrels sold: 1.6 million
Overall rank in loss: 6
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Beers that have lost the fizz and market
Image: A barmaid pours a pint of beer at The Builders Arms pub in east London.Photographs: Eddie Keogh/Reuters
Amstel Light
Sales loss: 47.7 per cent
Brewer: Heineken
Barrels sold: 340,000
Overall rank in loss: 7
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Beers that have lost the fizz and market
Image: A swimmer wearing a costume drinks beer while swimming in the near-freezing water of the river Danube in Neuburg an der Donau, Germany.Photographs: Guido Krzikowski/Reuters
Miller High Life Light
Sales loss: 37.6 per cent
Brewer: MillerCoors
Barrels sold: 390,000
Overall rank in loss: 8
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Beers that have lost the fizz and market
Image: A girl carries a beer jar in Yangon's beer street in Myanmar.Photographs: Soe Zeya/Reuters
Milwaukee's Best Light
Sales loss: 35.5 per cent
Brewer: MillerCoors
Barrels sold: 1.2 million
Overall rank in loss: 9
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