Telecom major Vodafone Essar on Monday launched its new bonus card, which will help subscribers send 100 local and national SMS or make local/STD calls for 8 minutes, at a price tag of Rs 4.
Priced at Rs 4, the offer is the lowest cost card currently available in the market and is aimed at enabling more people at the grass-root level to stay connected, Vodafone said in a statement.
By choosing to deduct Rs 4 from their available talktime, subscribers can get 8 local/STD minutes, calls at 30 paise per minute (to another Vodafone user), 40 minutes of local night calling (to another Vodafone user) or send 100 local/national SMSes.
The card will be valid for one day. "We are delighted to launch the most economical bonus offer available in the market.
This marks the democratisation of bonus cards, empowering more and more customers to exercise choices at a highly affordable price point of Rs 4," Vodafone Essar Chief Marketing Officer Kumar Ramanathan said.