Across the board, brands use influencers like a Bhuvan Bam or Kusha Kapila as the second or third rung of their strategy. The first rung is always a celebrity that has been created outside the Internet, through mainstream media.
Nag Ashwin's Kalki 2898 AD! Sanjay Leela Bhansali's Heeramandi is number one on OTT.
IMDb rankings are based on page views from over 250 million monthly visitors to IMDb worldwide. Stars who consistently ranked the highest in the weekly rankings in 2024 make it to the top 10.
'If you are watching cricket and don't want to leave the screen, you could check the menu and order through Zomato (or any other app) from a small part of your screen. That is what we are working towards.'
A non-strategic investor like Poonawalla brings in not only capital but also creative freedom. Indian cinema needs more investors like him, reports Vanita Kohli Khandekar.
'What is Balaji without Ekta (Kapoor), what is Dharma without Karan (Johar?)'
The consistently heavy downpour of films, shows, events, videos and whatnot is causing economic disruption.
Zee and Star, the two largest media companies in India, are undergoing some radical ownership changes. What could it mean? Vanita Kohli Khandekar attempts an answer.
In a competitive market, pricing is the management's business. The consumer has so many choices -- single screens, multiplexes, TV, online streaming or DVDs. Nothing forces him to go to a multiplex. Nor are films an essential commodity where prices have to be regulated, says Vanita Kohli Khandekar.
Harvard, age and experience have changed Ekta Kapoor in ways that will stand her in good stead as she attempts the biggest transformation Balaji Telefilms has seen.
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