@015 may be a good year for FMCG firms.
While e-commerce operations for these firms are small at the moment, it is slated to grow in the next 3 to 4 years.
Anticipation of weak sales this festive season due to deficient monsoon, especially outside big cities.
However, international fast-food chains have had to change this business model completely, to adapt to Indian preferences.
The once-powerful Japanese major is left with little to show in the face of sustained competition from rivals.
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