Sayantani Kar

Stories by Sayantani Kar

Vodafone rings in the need for speed for IPL

Vodafone rings in the need for speed for IPL

Rediff.com   8 Apr 2015

The company has booked around 350 spots for the 2015 tournament.

Old Spice: No longer the mark of a man?

Old Spice: No longer the mark of a man?

Rediff.com   20 Mar 2015

In India, there is still a long way for Old Spice.

Frooti grows up with a new look

Frooti grows up with a new look

Rediff.com   16 Mar 2015

Since its launch in 1985, Frooti has been an instant hit with kids.

Motorola's dreams held firm by its backbone

Motorola's dreams held firm by its backbone

Rediff.com   12 Mar 2015

For Motorola, there is one mega distributor, Flipkart.

Raymond and the many shades of its 'complete man'

Raymond and the many shades of its 'complete man'

Rediff.com   2 Jan 2015

Raymond was one of the first to start organised apparel retail in India.

Riding to sunset: A spectacular 4-decade journey of Bajaj scooters

Riding to sunset: A spectacular 4-decade journey of Bajaj scooters

Rediff.com   9 Oct 2014

Scooters such as those from Kinetic Motors had become gearless by then and were no more family rides, but peppier individual modes of transport.

Will Blackberry's odd shaped, big-screen Passport work in India?

Will Blackberry's odd shaped, big-screen Passport work in India?

Rediff.com   29 Sep 2014

The voice-assistant and intuitive text search are other features which Lalvani says would aid productivity.

What makes Big B the Shahenshah of brands

What makes Big B the Shahenshah of brands

Rediff.com   18 Sep 2014

The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.

Vodafone's branded plan brings post-paid focus

Vodafone's branded plan brings post-paid focus

Rediff.com   12 Sep 2014

With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone makes its move with Red.

40 Years Ago...and now: Earning respect for the ad craft

40 Years Ago...and now: Earning respect for the ad craft

Rediff.com   11 Sep 2014

Mohammed Khan, co-founder of one of India's largest ad agencies, Rediffusion, talks about how the business has changed.

Ads focus on older generation, joint family

Ads focus on older generation, joint family

Rediff.com   3 Sep 2014

Advertisers look at large families as target audience and speak to the 50-year old plus.

'Nokia Android intends to give consumers the best of both worlds'

'Nokia Android intends to give consumers the best of both worlds'

Rediff.com   11 Mar 2014

While critics doubt if the new brand would be continued once Microsoft completes integrating Nokia, the X appears to be Nokia's ploy to ease Android-junkies into a Windows Phone environment.

HUL targets youth channel to showcase its best selling brands

HUL targets youth channel to showcase its best selling brands

Rediff.com   7 Mar 2014

HUL is keen to redefine the way in which brands tell their stories to consumers.