Artificial intelligence and augmented reality will reinforce the importance of the iPhone, says Tim Cook.

It might give Apple a boost in the fast-growing Indian, Middle East and African markets but also risks cutting its average phone prices and profit margins

It might give Apple a boost in the fast-growing Indian, Middle East and African markets but also risks cutting its average phone prices and profit margins

Apple is loathe to use customer data to deliver targeted advertising.

Despite the slowdown, Apple remains the most profitable company in the S&P 500 and the most valuable publicly traded US tech company

With 4G coverage spreading, Indian consumers will likely be more open to investing in smartphones

Apple Inc unveiled a new TV set top box that responds to voice commands and fresh iPhones that sense the pressure of a finger tap, changes which underwhelmed many social media commenters and investors.

Twitter users were generally impressed with Apple TV, with some people joking that they would have to buy a TV to use the Siri remote and app store.

Apple said the new iPad Pro's screens will measure 12.9 inches diagonally

The latest upgrades may leave some investors and consumers underwhelmed.

The company has also stepped up its courtship of machine-learning PhD's, joining Google, Amazon, Facebook and others in a fierce contest