All stories by Gurcharan Das
How Vicks Vaporub Become A Blockbuster
Rediff.com31 Oct 2023Within six months, outlets carrying Vicks jumped from 60,000 pharmacies to 750,000 general stores. The trade boycott collapsed. Consumers were happy, finding Vicks now at every street corner. A fascinating excerpt from Gurcharan Das's Another Sort of Freedom.