Parle's Poppins reaches out to older children with a new communication.
"The toughest part was continuing to believe that we could do it," Tata told journalists covering the Auto Expo in New Delhi, where he unveiled the lowest-priced car in the world. He added that "a promise is a promise", hinting at the ability of his company to deliver even in the face of brutal scepticism.
Star One, a general entertainment channel that attained popularity with its reality shows, The Great Indian Laughter Challenge and Nach Baliye, was identified as one channel that had significantly lost its past glory.
In an increasingly employee-friendly world and one where jobs chase workers, rather than the other way round a bad boss is an HR manager's worst nightmare. More and more companies are adopting a zero-tolerance policy towards bullying supervisors, especially when he is the cause of their losing valuable employees.
With Bharti Airtel making it to the list of top-ten advertisers of the year, cellular phone service providers as a category have overthrown fast moving consumer goods (FMCG) products such as toilet soaps and shampoos to emerge as the top advertising category on television in 2007.
Separating the roles of chairman and chief executive officer increases the effectiveness of a company's board, according to directors on corporate boards across the country.
Voltas has entered the water treatment business and undertaken a project at Salt Lake City in Kolkata.
Videocon finally brings together its celebrity ambassadors for a brand-building campaign.
How three international brands plan to compete with UB and SAB Miller.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
Welcome to the world of silent commercials, with a sales pitch that's not full-throated, but muted and substituted with high visual elements. Sure, this is not a new business model of customised ads that the coffee chain has stumbled upon. Rather it's DSN (Digital Signage Networks), an in-store media company that has put up screens in CCD outlets.
The Group has already launched 13 labels from Bauvet Ladubay, the company acquired from Saunur Loire of France, for euro15 million. United Spirits, the division that handles the wine business, has also launched seven labels of wines from New Zealand and two from Australia.
There have been several, high-profile name changes in 2007 and interestingly, many of these have been corporate rebrandings, rather than consumer product name changes.
It is understood in organisations across India that work will come to a near standstill during any India-Pakistan match. During the World Cup earlier this year, productivity dropped across ranks as employees trudged in half-asleep, having been up half the night watching matches. In contrast, Twenty-20 cricket eats up only three hours of productive time, compared to the usual 10.
Cadbury aims to change consumer behaviour with its new Celebrations campaign. With an annual per capita consumption level of around 0.14 gram, compared with 10 kg in the US, the Indian market is among the smallest in the world: India accounts for under 0.5 per cent of the $57-billion global chocolate market.
An interview with Robert Tucker, president, The Innovation Resource.
Sreesanth has bagged contracts from beverages maker, Pepsi and sports goods company, Nike this month. Yuvraj Singh endorses 10 brands with an annual net worth between Rs 1.25 and 1.40 crore a brand.
Mumbai is on the verge of being dislodged as the advertising capital of India. In recent times, Delhi has emerged as the hot spot, be it for new agencies setting up offices or key advertising spenders taking decisions out of the national capital.
Coca-Cola India's first corporate campaign isn't about the drinks.
Mattel step may improve toy quality in India.
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