Govindkrishna Seshan &Amp; Satish Sarangarajan

Stories by Govindkrishna Seshan &Amp; Satish Sarangarajan

Parle Poppins: An ad with attitude

Parle Poppins: An ad with attitude

Rediff.com   18 Mar 2008

Parle's Poppins reaches out to older children with a new communication.

What drives the Tata Motors strategy?

What drives the Tata Motors strategy?

Rediff.com   23 Jan 2008

"The toughest part was continuing to believe that we could do it," Tata told journalists covering the Auto Expo in New Delhi, where he unveiled the lowest-priced car in the world. He added that "a promise is a promise", hinting at the ability of his company to deliver even in the face of brutal scepticism.

Star One is repositioning. Here's why

Star One is repositioning. Here's why

Rediff.com   15 Jan 2008

Star One, a general entertainment channel that attained popularity with its reality shows, The Great Indian Laughter Challenge and Nach Baliye, was identified as one channel that had significantly lost its past glory.

The boss is always right? Not any more

The boss is always right? Not any more

Rediff.com   7 Jan 2008

In an increasingly employee-friendly world and one where jobs chase workers, rather than the other way round a bad boss is an HR manager's worst nightmare. More and more companies are adopting a zero-tolerance policy towards bullying supervisors, especially when he is the cause of their losing valuable employees.

India Inc favours chairman, CEO role separation

India Inc favours chairman, CEO role separation

Rediff.com   20 Dec 2007

Separating the roles of chairman and chief executive officer increases the effectiveness of a company's board, according to directors on corporate boards across the country.

Videocon's new brand building campaign

Videocon's new brand building campaign

Rediff.com   11 Dec 2007

Videocon finally brings together its celebrity ambassadors for a brand-building campaign.

Beer war hots up in India

Beer war hots up in India

Rediff.com   4 Dec 2007

How three international brands plan to compete with UB and SAB Miller.

India Inc's high-profile makeovers

India Inc's high-profile makeovers

Rediff.com   20 Nov 2007

There have been several, high-profile name changes in 2007 and interestingly, many of these have been corporate rebrandings, rather than consumer product name changes.

Sports fever: Should employees be killjoys?

Sports fever: Should employees be killjoys?

Rediff.com   6 Nov 2007

It is understood in organisations across India that work will come to a near standstill during any India-Pakistan match. During the World Cup earlier this year, productivity dropped across ranks as employees trudged in half-asleep, having been up half the night watching matches. In contrast, Twenty-20 cricket eats up only three hours of productive time, compared to the usual 10.

Learn the art of gifting, Cadbury way

Learn the art of gifting, Cadbury way

Rediff.com   10 Oct 2007

Cadbury aims to change consumer behaviour with its new Celebrations campaign. With an annual per capita consumption level of around 0.14 gram, compared with 10 kg in the US, the Indian market is among the smallest in the world: India accounts for under 0.5 per cent of the $57-billion global chocolate market.

'If you don't innovate, someone else will'

'If you don't innovate, someone else will'

Rediff.com   3 Oct 2007

An interview with Robert Tucker, president, The Innovation Resource.

The buzz without fizz

The buzz without fizz

Rediff.com   11 Sep 2007

Coca-Cola India's first corporate campaign isn't about the drinks.

Now running TV ads in Mumbai's BEST buses

Now running TV ads in Mumbai's BEST buses

Rediff.com   25 Aug 2007

Major advertisers, including Hindustan Unilever, Paras Pharma, Pidilite Industries, Esselworld, Playwin Lotteries and Tata Sky have started relaying commercials in the BEST buses.

Betting on the Big B

Betting on the Big B

Rediff.com   21 Aug 2007

Binani Cement is banking on extensive coverage and celebrity endorsements to help build its brand.

The other face of Wipro

The other face of Wipro

Rediff.com   16 May 2007

Why the consumer care business is still important to IT major Wipro?

'Bingo!' ITC has finally got it

'Bingo!' ITC has finally got it

Rediff.com   1 May 2007

How ITC plans to dominate the ready-to-eat snack market.

Golden rules to retain staff

Golden rules to retain staff

Rediff.com   11 Apr 2007

How can HR managers protect their people when competitors come calling?

Airtel & how to sell a message

Airtel & how to sell a message

Rediff.com   10 Apr 2007

Airtel gets the message across through an emotional campaign to highlight its network strengths.

Of sportsmen, ads and wrong strategy

Of sportsmen, ads and wrong strategy

Rediff.com   5 Apr 2007

How companies can get their sports marketing strategy right.

Godfrey Phillips rolls out smoking lounges

Godfrey Phillips rolls out smoking lounges

Rediff.com   14 Mar 2007

The initiative, which is now across 12 locations, costs the company anywhere between Rs 3-5 lakh per location. The company refused to divulge expansion plans.