Bharat Bambawale

From social media influencers to #metoo, 2018 was a 'brand' new year

Rediff.com 29 Dec 2018

What sets 2018 apart from previous years is the magnitude of the shocks that hit our brand ecosystem, says Bharat Bambawale.

Rediff.com 23 Mar 2018

Marketers are required to be more Sisyphus than The Vitruvian Man, says Bharat Bambawale.

Rediff.com 4 Aug 2017

Adding oomph to an ageing brand?. When the first wrinkles appear, the search for the fountain of youth must begin!

Rediff.com 9 May 2017

There is a beguiling allure to 'masstige' brands, which trade places up and down the value spectrum. But they aren't always easy or successful.