How a small-town theatre actor is navigating his way in the world of endorsements, using his Bollywood playbook as a guide.
Not only is the number of native language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta & Urvi Malvania find out how brands are rethinking digital marketing plans to accommodate this.
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