What explains India's love affair with SUVs? They are not exactly "value for money" -- the watchword for brands across segments -- nor always practical. Is it for the badge value? Or the butch imagery associated with SUVs? Maybe both, says Alokananda Chakraborty.
'I am hopeful that you will see more focused attention on this relationship,' former US assistant secretary of state Nisha Desai Biswal tells Alokananda Chakraborty.
In India to take part in a board meeting, Martin Sorrell, chief executive officer of WPP, spoke to Alokananda Chakraborty on a wide range of subjects.
"Our artificial intelligence tells us what people are buying at that point, what is in fashion; on the other hand, we have a fair idea of the material available. It gives us a sense of what we should be putting across in the market and we can put them across really quickly," Ananth Narayanan, CEO, Myntra, tells Alokananda Chakraborty.
He didn't think much of advertising awards, and yet as he moves on from Mullen Lowe Lintas, he leaves the agency at its strongest ever
The new campaign is aimed at broadening the brand's appeal
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Bajaj Auto, said the company might re-enter the scooter market and if and when it does, the iconic Chetak might be revived.
The task I had undertaken was by no stretch of imagination an easy one, says Ajay Singh.
Don't get carried away by the initial success of an idea. You must be open to change, be ready to tweak or make a strategic shift, if the market demands that you do it.
Paytm will cross 100 million wallets ahead of its self-determined deadline of 2015-end. It currently has 66 million.
Myntra, Flipkart are doing more than 60% of their transactions on phones.
In the digital handheld domain, content is not just a uni-dimensional exercise like it is in legacy media.
Vivek Gambhir revels in his two-city life between the Godrej-owned flagship in Mumbai and his own family in New Delhi.
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