Akshara Srivastava,Sharleen Dsouza

Regional FMCG firms see gains over larger peers for second quarter in a row

Regional and local fast-moving consumer goods (FMCG) brands are gaining momentum at the cost of national brands for the second quarter in a row. Consumer brands are now losing out on share, especially at the mass end of the market. Local brands have been able to capture market share as prices of raw materials are lower.