All stories by Abhijit Lele And Nikhat Hetavkar
For BoB, Vijaya, Dena Bank, single brand is the first challenge
Rediff.com6 Nov 2018If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape, say Abhijit Lele and Nikhat Hetavkar.