An entire nation and even the world is literally walking on a razor's edge, yet we have some marketers of insurance and banking products using the financial crisis as a plank or a fear factor to sell? A G Krishanmurthy is appalled by their lack of ethics.
You can always train a good person in whatever field that he chooses but an organisation can never imbibe a person with qualities like integrity, morality and ethics.
The 90-second Vimal Suitings ad in 1990 had just six exposures to make it one of the most recalled ads for that year in the industries rating. Clearly, recall does not hinge on repetition. It is what captures the imagination that gets remembered. This brings me to a question that has been haunting me these days -- won't the constant hammering of an extremely ordinary ad turn your customer away from your product? Why has media exposure taken precedence over imaginative work?
Creativity can be applauded in many ways, including silence. Some pieces of creativity command rapt silence, which is a deserving award.
Admittedly, today's girls are far more independent and wouldn't dream of total dependence on any one, it was not quite so just a generation ago. It was the norm rather, for a husband to be totally responsible for his wife's comfort and yes, statements like "Did you ask for my hand to put me through all this" strike a chord.
A name change is quite a tedious thing. And nearly all companies undertake the same exercise to go all out to assure their customers of the same fact -- that nothing has changed, except the name. So amongst the plethora of work all making the same declaration, it is quite difficult to be memorable.
Fidelity is as rare an attribute in advertising, as it is in the case of jobs.
Often, what we reserve for use during an emergency is the better option.
© 2025 Rediff.com - Investor Information - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances