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Photos: Beckham mania leaves seven hurt in Shanghai
"Nearly 1,000 spectators charged to open the gate at the same time, causing a stampede," the newspaper said on its microblog.
Photos: Beckham mania leaves seven hurt in Shanghai
Police said seven people were injured including three police officers and two university security guards, all of whom suffered cuts and bruises.
Two students, including a Japanese exchange student, also sustained minor injuries, police said.
An AFP photographer saw a woman with an injured leg and a uniformed policewoman bleeding.
The policewoman had blood covering her face and looked dazed. Among those attending to her was a man wearing a replica of Beckham's old Manchester United jersey, with the footballer's name and the number "7" on the back.
In a posting on his new account on Sina Weibo, China's equivalent to Twitter, Beckham apologised for the event's cancellation.
Photos: Beckham mania leaves seven hurt in Shanghai
The former England captain was scheduled to play with the university's team and the youth team of a local football club.
"I had an incredible response from everyone at Shanghai Tongji University today. Sorry I couldn't get out on the pitch to see the teams. It was impossible to get through the massive crowds," he said.
"I heard there were a few injuries, hope the fans are ok and I wish them a speedy recovery," he added.
Beckham did not appear to be in danger at any point, though students earlier broke through a police line to surround his car as he approached the pitch, the AFP photographer said.
Beckham's appointment as ambassador to the CSL is being viewed as an ambitious attempt by authorities to improve the battered image of the Chinese game.
Photos: Beckham mania leaves seven hurt in Shanghai
The 38-year-old began his new role in March, before announcing his retirement last month after winning the French league title with Paris Saint-Germain.
China launched a high-profile crackdown on corruption in football in 2009, and scores of officials, referees and players have been imprisoned.
Earlier this year, authorities banned 33 people -- including league officials -- from involvement with football for life and stripped Shanghai Shenhua of their 2003 league championship title.
"People questioned why I wanted to be involved in something that, like I said, in the past had a bad name or there was corruption involved," Beckham told an earlier news conference prior to the stampede.
"For me, the past is the past. I'm only interested in the future and it's going to be a very bright one," he said.
But as Chinese football strives to eradicate its corruption issues, the national team continues to be a target of ridicule for the country's long-suffering fans.
Beckham's trip is the second of three that he is making during the Chinese season, which runs from March to November.
He is expected to attend a CSL game in the eastern city of Hangzhou on Saturday before joining his wife Victoria at a charity auction in Beijing on Sunday.