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The World Cup is around the corner and millions of fans are putting down their iPads to collect and trade soccer stickers, a decades-old hobby that has defied the digital age.
A children's game played mostly by adults, FIFA's Brazil World Cup sticker album is a cult phenomenon and multimillion-dollar business for the Panini Group, an Italian company that has been printing the cards since Mexico hosted the Cup in 1970.
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People gather on the streets and collectors try to fill in the missing stickers from the collection.
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Panini World Cup stickers are displayed in Rio de Janeiro, Brazil.
Fans of World Cup Soccer are flocking to buy the stickers which are placed in an album where the fans try to fill their books with all 640 stickers, which include each player for the 32 nations in the tournament, plus a team picture, logo and photos of the stadiums.
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The 'Got, got, got, need' craze is touching new heights for the collectors of these World Cup stickers.
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Sold in 120 countries, Panini stickers are also found in shops, cafes and markets.
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Don’t have a sticker? Make one. And you are the star of the day!
A man has his picture taken with a frame of Panini sticker during an event to exchange stickers for the official 2014 FIFA World Cup sticker album at Azteca Stadium in Mexico City.
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A girl checks her Brazil World Cup stickers as she trades them in a shopping mall in Sao Paulo.