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Have you got your Football World Cup stickers?

Last updated on: June 11, 2014 15:34 IST
A woman sorts her Panini soccer Football World Cup stickers collection while sitting at a trading and meeting point for sticker collectors in downtown Sao Paulo

The World Cup is around the corner and millions of fans are putting down their iPads to collect and trade soccer stickers, a decades-old hobby that has defied the digital age.

- Football World Cup

A children's game played mostly by adults, FIFA's Brazil World Cup sticker album is a cult phenomenon and multimillion-dollar business for the Panini Group, an Italian company that has been printing the cards since Mexico hosted the Cup in 1970.

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Have you got your Football World Cup stickers?

Last updated on: June 11, 2014 15:34 IST
A woman looks at Panini soccer World Cup collection stickers of Brazilian and Croatian players

People gather on the streets and collectors try to fill in the missing stickers from the collection.

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Have you got your Football World Cup stickers?

Last updated on: June 11, 2014 15:34 IST
Panini World Cup stickers are displayed

Panini World Cup stickers are displayed in Rio de Janeiro, Brazil.

Fans of World Cup Soccer are flocking to buy the stickers which are placed in an album where the fans try to fill their books with all 640 stickers, which include each player for the 32 nations in the tournament, plus a team picture, logo and photos of the stadiums.

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Have you got your Football World Cup stickers?

Last updated on: June 11, 2014 15:34 IST
People exchange their Panini soccer World Cup collection stickers

The 'Got, got, got, need' craze is touching new heights for the collectors of these World Cup stickers.

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Have you got your Football World Cup stickers?

Last updated on: June 11, 2014 15:34 IST
People exchange stickers from the official 2014 FIFA World Cup sticker album along a street in Lima

Sold in 120 countries, Panini stickers are also found in shops, cafes and markets.

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Have you got your Football World Cup stickers?

Last updated on: June 11, 2014 15:34 IST
A man has his picture taken with a frame

Don’t have a sticker? Make one. And you are the star of the day!

A man has his picture taken with a frame of Panini sticker during an event to exchange stickers for the official 2014 FIFA World Cup sticker album at Azteca Stadium in Mexico City.

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Have you got your Football World Cup stickers?

Last updated on: June 11, 2014 15:34 IST
A girl checks her stickers

A girl checks her Brazil World Cup stickers as she trades them in a shopping mall in Sao Paulo.