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Dutch coaches make a mark around the world
Blunt manners, a willingness to adapt to local surroundings and the love of adventurous, attacking soccer make Dutch coaches favourites around the world.
The qualifying tournament for next year's World Cup has seen five Dutch coaches in action. Two -- Australia's Pim Verbeek and Bert van Marwijk back home in the Netherlands -- have already helped their teams to secure places in the finals.
Guus Hiddink has taken Russia to the European playoffs for a place in South Africa while Erwin Koeman's Hungary and Mart Nooij's Mozambique are coming to accept that they will not make it to the 32-team finals.
When bluntness is perceived as honesty
At least five more Dutch coaches are training clubs abroad, including Louis van Gaal at Germany's Bayern Munich, Frank Rijkaard at Turkey's Galatasaray and Arie Haan at China's Chongqing as the country of 16.5 million makes its presence felt on soccer pitches around the world.
A Dutch tendency to be outspoken and direct was one of the traits valued by clubs and national teams, said Alfons van Marrewijk, professor in business anthropology at VU University Amsterdam.
"This bluntness is normally almost seen as offensive but in this context it is perceived as honesty which is appreciated. It allows a coach to tell a player he is not performing well.
"There is a sensibility to learn the language and adapt quickly to the morals of a country. Then they will introduce a different way of playing," Van Marrewijk told Reuters.
'Tsar Hiddink' changed the way in Russia
Hiddink, who led South Korea to the 2002 World Cup semi-finals, changed the way he selected players for the team, choosing quality instead of group or school background.
He has been Russia's coach since 2006 and is known as 'Tsar Hiddink' in the country, which reached the European Championship semi-finals last year.
"We started training hard with some different methods than they were used to. At the start, all the guys were sweating heavily all over but the beginning and end test showed everyone made tremendous progress in three weeks," Hiddink told Dutch TV last year when Russia were preparing for Euro 2008.
Adapting to local culture is important
Adapting to local culture was equally important.
Verbeek sang Australia's national anthem live on television after they qualified for the 2010 World Cup, while Van Gaal dressed up in lederhosen to join in Munich's annual Oktoberfest this month.
Rinus Michel's style was dubbed 'Total Football'
The Netherlands, where soccer is the number one team sport, rose to prominence as a footballing nation in the 1970s, when the team reached the World Cup final against West Germany under the leadership of coach Rinus Michels and captain Johan Cruyff in 1974.
They won the European Championship in 1988, again led by Michels.
The soccer style created by Michels, dubbed "total football", focused on quick moves and the versatility of players' positions on the field and was epitomised by Cruyff's ability to lead a match.
'Our teams try to dominate the game'
Our teams have played in a different way since then -- looking for attacks, being creative, trying to dominate the game," said Remy Reynierse, who teaches coaches at the Dutch national soccer association (KNVB).
The KNVB also promoted soccer internationally, receiving coaches from abroad and giving courses in European and African countries, Reynierse said.
Dutch soccer style is popular around the world
With a large number of professional coaches and a limited number of clubs at home, many Dutch coaches went abroad, helped by the KNVB's network.
The Dutch soccer style was popular around the world, said Frank van Eekeren, senior advisor at Utrecht School of Governance.
"It is adventurous, attacking and fun to watch," he said.
Not all Dutch coaches abroad have been successful
Dutch coaches paid little attention to a player's status, preferring to focus on team participation, said Reynierse.
"A Dutch coach sits down and asks: 'What do you think we should do?' That's something players are not used to abroad. We want to make everyone involved."
Not all Dutch coaches abroad have been successful.
Poland sacked Leo Beenhakker last month after the country failed to qualify for the World Cup, while Kazakhstan fired Arno Pijpers last year.
The Dutch success continues to convince foreign teams
Belgium, however, turned to Dutchman Dick Advocaat after failing to qualify for South Africa, asking him to start three months early last month to begin preparations for the 2012 European Championship.
The status and success of Dutch players and coaches abroad, from Cruyff to Rijkaard, from Dennis Bergkamp to Hiddink, continued to convince foreign teams to hire Dutch talent, Van Marrewijk said.
Dutch soccer is like a brand which sells itself
Currently, the Netherlands are third in the FIFA world rankings, behind Brazil and Spain.
"The orange team has a very big name.
"Abroad, you can always start a conversation about Cruyff. Dutch soccer is well known; it's like a brand which sells itself and the trainers."
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